No matter your industry or business niche, Facebook can be a highly valuable marketing tool that will allow you to connect with both new and existing customers alike. Facebook is currently one of the largest social media platforms out there, offering an extensive array of different advertising options for businesses to take advantage of. Most companies will see great results from running social media ads that target their relevant customer base, helping to complement their other marketing efforts.So, why should your business consider running Facebook ads? In the article below, small business coach Anthony Tedd will discuss.
Broaden Your Target Audience
As mentioned previously, Facebook ads are a great way for businesses to reach a larger target audience. With a user base over 2.6 billion currently on the platform, Facebook provides companies worldwide with the opportunity to market their products and services to a very large and diverse audience. No matter your business demographic, the Facebook platform has the capability to show your ads to the right people.While Facebook generally has a younger user base, with 62% of all users ages between 18 & 34, the social media site has a wide demographic that ranges across all gender and ages, making it a great platform for businesses across a variety of industries.
Business to Business Advertising
A vast majority of business owners are often lead to believe that Facebook ads are only a worthwhile investment for B2C companies. While Facebook is definitely a great way for B2C companies to connect with their customer base, the thinking that advertising on the site can only garner success for B2C and not B2B businesses is a common misconception. With the correct campaign set up, Facebook ads can act as a great marketing tool for any business, attracting new potential customers who may not have heard of your brand otherwise.
If you’re still unsure about advertising your business’ products and services on the Facebook platform, remarketing may provide you with a great alternative. Facebook remarketing is a much cheaper option in comparison to stander Facebook advertising options, targeting the users who have visited your company website and shown interest in the past. Remarketing helps you to keep your brand, and the products and services that you provide, in the forefront of their minds, extending the sales funnel and increasing the likelihood that they return to your site to complete a purchase in the future.Overall, there are a number of great benefits available to those who choose to advertise their business with Facebook ads, allowing them to reach a wider audience and thus expand their customer base. To learn more about how you can run your own Facebook ads for your business, discover Anthony Tedd’s Ultimate Facebook Ads Course today.