What Pages Do I Need On My Website?
Watch The Video to Discover How To…
Learn which essential pages you need on your website.
Publish them within minutes with copy and paste templates.
Satisfy Google’s algorithm and earn website visitors’ trust at the same time.
Get the legally required pages to safely do business around the globe without having to pay a lawyer.
There’s also a little hack, especially for local-based small businesses.
The templates you can get access to that will also cover you for:
Facebook and Google advertising and critically…
re-marketing so you can maximise your budget on any paid advertising you do with these giants and reduce your spend massively.
Everything I’ve mentioned is entirely free for you today.
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How Important is it to get your Website Pages Right?
In ensuring we satisfy Googe’s algorithm, we’re going to touch on the discipline of SEO ( search engine optimisation) but this is not the focus of this article.
There’s a lot to SEO and it’s a valuable skill set.
People charge tens of thousands of pounds for SEO services and multiple thousands for SEO education.
And they aren’t even giving you the right stuff that’s working right now.
I teach SEO comprehensively along with many other essential skills for entrepreneurs in my online business courses which you can check out separately.
So to keep things focussed…
Let’s just say Google is generally looking for what’s known as EAT when it comes to positioning your website pages in its’ search engine rankings for free.
EAT stands for Expertise, Authority and Trust.
And there are certain pages that Google looks for on your small business website to satisfy the trust element.
Here Are The Pages Your Website Needs
Terms and Conditions
Disclaimer Refund Policy
I’ll start with the two obvious ones that make the most difference to user experience.
The contact page and the about page want to be in your primary header at the top of your website.
The additional pages for your website that are overlooked by users often, but not by Google, are essential when Google crawls your website. We often see these in the footer of good websites.
The traditional contact page ideally has your phone number included and a Google map embedded.
A contact form and/or an email address needs to be present too.
It’s good practice to hyperlink your email address with mailto:email@example.com.
Or use a button to hinder people scraping your site and selling your data. It will also reduce spam.
Alternatively you can write your email as anthony at (@) anthonytedd dot com (.com) to ensure only humans are using it.
Another trust signal is a formal ‘about us’ page. I know it seems a bit old school and not very sexy, but it’s what Google wants.
Now whilst the about page is about your business, don’t make the mistake that 90% of business owners do.
What Makes A Good Website For A Small Business
You actually want to focus on what your business does for your customers, rather than about yourself.
This skill is known as copywriting. It’s one of 11 essential skills for entrepreneurs you can learn about here.
Instead of saying ‘we were established in 2010’. It would be better to say…
You can rest assured that we can solve all your business problems quickly and simply.
We’ve been helping customers just like you, every day for over 10 years. We exist to help you.
A top tip is to check your about page makes at least as many statements about the benefits to your visitor and what you will do for them, as there are statements you make about your business.
You generally want more ‘you’s and yours’ than there are ‘I’s and we’s’ to make a good website.
Now for the more search engine-based essentials for your website.
Yes. A privacy-policy is a must. There’s a copy and paste template you can copy in my free website builder course.
Just change the business name where the colours are different.
Alternatively, you can use this free creator tool to custom create your own https://www.privacypolicygenerator.info/
You can also use my terms and conditions template contained in that same free course or this free creator tool https://www.termsandconditionsgenerator.com/
Both those tools are really fast and easy to use.
If you’ve been sniffing around SEO for a while and know what duplicate content is, you’ll have heard how it can penalise your site.
But Google actuially allows duplicate content in policy pages.
If you want to separate SEO myths from cutting-edge practice, just check out my courses.
Next is your disclaimer. This can be included on your terms and conditions page.
Your Disclaimer Page
https://www.disclaimergenerator.net/ will help you out with that and there’s of course one inside my member’s area as well. If you’re not yet a member, Click here
You simply copy and paste all the text these generators produce for you or copy and paste my templates.
You can add your discliamer under a heading on your terms and conditions page or create a full separate /disclaimer page.
I’ll reveal which is the best option for you shortly as it depends on how big your website is.
It’s a generic disclaimer, so if you do any affiliate marketing, like sending people to Amazon as an Amazon affiliate in exchange for a small commission (very common in YouTube videos if you didn’t already know), then you’ll need an affiliate disclaimer section. You’ll find that in my member’s area too. Join Here
You can see how simple getting into affiliate marketing as another revenue stream in your business is and how you can start earning money securely online from your website or social media account in the next 10 minutes, here in this video
Similarly, when it comes to refunds, you need a refund policy in place. Even if you don’t give any refunds in your business, you should have a refund policy in place that simply says ‘we don’t give refunds’.
Display it on your site either on its own page or under a subheading on your terms and conditions page.
A lot of refunds or guarantees are conditional. Like being set for a certain amount of time.
You need to lay these out in black and white so you can direct people to them.
Hopefully, you never need them, but you will be grateful you have them if the situation comes up.
What To Put On A Business Website
Other than the mandatory pages I’ve talked about today, the best advice to give you when it comes to building website is that you need to choose your service categories or product categories and put them in your main menu.
Then create individual pages for your services or products and place them underneath the category they fall into.
Link from the (individual) product page to the (group) category page. Then include the mandatory pages I’ve talked about today.
Links are very important within SEO and there are links within your website and links from off your website.
SEO is split into on-page and off-page. Learn on-page seo first, which you’ve scratched the service of here.
Website Pages for Local Businesses
Now if you are a local business, here’s the little hack I mentioned.
When it comes to the mandatory pages I’m going to suggest you have each of these pages separately in your footer rather than under headings on your terms and conditions.
Why is that? Especially because it seems like a little bit more work…
Well, whilst Google will never publish which websites it prefers (and it’s algorithm has over 200 ranking factors if you didn’t know), what you would find if you did lots of tests and studies is that…
In the organic listings, the local businesses that feature have a lot of pages on their website.
Sure, you might feature in the local map pack, but in the organic listings, you’ll notice that the ones that feature have more pages.
So pop these pages into your footer if your site is light on pages.
How Many Pages Do I Need On My Website?
You need at least 10 pages on your website.
Each page should be at least 300 words to avoid thin content penalties.
If you’re into e-commerce, you might add a page purely about delivery or postage in addition to those mentioned above.
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