We set up the titles for our pages so we can create a menu. These titles will be based on a theme and we start to understand what makes a user take action on our site.
The pages we use are designed to cover all the emotional triggers that lead to an individual making a decision and being more inclined to leave their contact details with us. (statistically, 96% of website visitors leave a webpage without taking any action)
We begin to understand how to differentiate our website automatically. We let people know how we are different, reliable and trustworthy before they even get in touch with us.
They are forming a full opinion and they are further down the buying decision process before you even have any dialogue/ interaction with them.
Everything we do has our target customer in mind. Google values user experience highly (known as UX) and assesses websites according to this
Additional text is added to the screen at various points for further context or clarification. Feel free to pause the video when that happens. Sometimes one little word being missed on the audio could change your entire understanding of a subject and mislead you going forward so its best to read and listen separately by pausing to read for further clarification.