Digital Skills

Paid Ads Set Up

7 Lessons

About This Course

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Course Structure

Premium Course

Create and Add Facebook Pixel

We create our powerful facebook pixel and place it on our site. We will also create a custom audience of all visitors to our site that automatically updates. Facebook will then keep the data of all the people who have visited any page on your website, so that you can create more personalised marketing messages to send to them, which is highly targetted, converts better and is therefore much cheaper for you in the long run

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Create Page View Events In Facebook

Here is how we spend less money on paid advertising. 

We automatically monitor the actions that visitors take on your website such as;

Automatically removing customers/ leads from your custom 'all visitors' audience in order to save money on your advertising and keep all your messages super personal and providing the best return on investment

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Advanced You Tube Settings and Link To Google Ads and Analytics

We start by opening a Google Ads account from our GMB listing so we can link all our Google owned tools and marketing channels to increase exposure and efficiency in terms of time and cost through re targeting our website visitors across Google Ads, Google Display Network and You Tube. 

We only open a Google ads account just to get a Google ads 'Id' which we link to a You Tube account so we are collecting data on people who search for your business early on and find your You Tube Channel. A You Tube channel always features prominently and quickly in the search results (because You Tube is owned by Google.) And this way, no interest in our business is wasted and the visitor can be targetted later.

We set advanced settings like keywords and content settings so we don't have to manually consider and risk missing them each time we upload our content. 

We set up our account to automatically adding our branding to all our content for a more professional presence and so people can't pass it off as their own


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Re Targeting Audience in You Tube

The default interface in Google Ads is 'smart mode' which is smart for Google, but not your wallet so we switch to 'expert mode' where we can control a lot more and get very specific. 

We then approve our You Tube link and create a You Tube viewers list where we can view the parameters that are available to use for different advertising campaigns for people who have seen particular videos previously. 

Whilst we don't need all these parameters yet and we stick with some default options, it's good to know what's available so I'll show the options briefly even though we won't change them. 

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Google Ads- All Website Visitors Re-Targeting Audience

Here we capture the data on all website visitors so that we have the ability to create a Google Ads campaign to re-engage every visitor that has visited our site up to a 6 month period

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Google Analytics All Website Visitors List Creation

Create a list of all website visitors so you can re market to them

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Google Ads Re Targeting

Here we add our Google ads re marketing to our website. 

We've now got audience data populating the golden triangle of re marketing being Google, You Tube and Facebook and we've got the potential to run ads in the cheapest way, by following up with people that have shown an interest in our business already. 

No website visitor is getting away and you're attracting more clients to your business on auto-pilot


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